Digital Manager (m/f/d) – Animal Health Switzerland

About the role

Animal Health Switzerland is looking for an experienced Digital Manager to shape and deliver its digital roadmap. The role turns business priorities, brand strategies and customer needs into scalable digital solutions, processes and measurable customer engagements, combining strategic ownership with hands-on delivery across customer journeys, websites, digital campaigns, analytics, AI and automation. It suits someone who enjoys connecting business, brands, technology and customer needs in a regulated environment.

Key responsibilities

• Digital strategy: shape and execute the digital roadmap and advise Marketing and Product Management on digital technologies and channels
• Marketing technology: lead platforms such as Approved Emails, Adobe Campaign, Canvas, consent management and Veeva PromoMats, with governance, training and user support
• Websites: own the strategy and operations of websites, landing pages and digital services, working with internal stakeholders, agencies and partners
• Customer journeys: design and optimise journeys, campaigns, email marketing and virtual or hybrid customer experiences
• Analytics: define KPIs and tracking frameworks, monitor performance and turn data into recommendations
• Innovation: identify and scale AI and automation opportunities, set standards and share best practice
• Projects and governance: lead cross-functional projects and ensure compliance with regulatory, data-privacy, information-security and pharmacovigilance requirements

Required profile

• Bachelor's or Master's degree in Business, Digital Marketing, Information Systems, Data Analytics, Life Sciences or a related field
• Several years of experience in Digital Marketing, Omnichannel, Customer Experience or Commercial Excellence, ideally in Animal Health, Pharma, Healthcare or another regulated industry
• Fluent English and either German or French; Italian is an asset

Required skills

• Digital marketing and omnichannel engagement, including customer journeys, campaigns, CRM, marketing automation and content management
• Hands-on experience with websites, digital platforms and CRM tools such as Drupal, Salesforce/Veeva CRM, Veeva PromoMats, Canvas and Adobe Campaign
• Analytical capabilities with KPI tracking and reporting using Adobe Analytics, PowerBI or similar
• Project and stakeholder management, with the ability to lead cross-functional initiatives without formal authority

What we offer

• Flexible working model: up to 50% remote work and flexible hours, plus 30 days of temporary work from abroad per year
• Training and development opportunities
• A collaborative, team-oriented workplace