Digital Marketing Executive (m/w/d)

About the role

The Kulm Group, which owns the Kulm Hotel St. Moritz and the Grand Hotel Kronenhof Pontresina, is looking for a Digital Marketing Executive to support its CRM & Digital Platforms Manager. The role brings the group's digital ecosystem to life for guests at the highest level, combining website and platform management, online listings, reputation management and digital asset coordination.

Key responsibilities

• Maintain and update the websites (front-end and CMS), manage content such as packages and events, support SEO hygiene and ensure a seamless user journey leading to the booking engine.
• Manage presence on OTAs, partner platforms and directories, keep information consistent and oversee reputation management on TrustYou, TripAdvisor and Google.
• Manage the Bynder system, organise and tag visual assets and coordinate photoshoots from preparation to handover.
• Support the consolidation and preparation of data for monthly performance reports.
• Provide administrative support to the Brand and Commercial team, prepare meetings and ensure smooth cross-departmental workflows.

Required profile

• Bachelor's degree in marketing, digital media, business administration or a comparable qualification.
• Initial practical experience in digital marketing, website management or online platform administration.
• Excellent written and spoken English; German C1; Italian is a strong asset.
• Structured, precise and reliable, with a keen eye for detail and brand aesthetics.

Required skills

• Basic knowledge of CMS systems (an advantage).
• Ideal but not required: basic HTML.
• Strong organisational skills and the ability to coordinate several tasks in parallel.

What we offer

• A position at the intersection of luxury hospitality and digital communication across two world-renowned hotels.
• Diverse responsibilities with room for personal initiative and professional development within the Kulm Group.
• Living and working in the Engadin mountain landscape, with attractive employee benefits and perks.
• Development opportunities, comfortable accommodation and affordable meals in the staff restaurant.