Digital Marketing – Paid Media & Tracking Specialist

About the role

This fully remote position focuses on executing paid media campaigns and ensuring accurate conversion tracking across multiple advertising platforms. You will work hands‑on with pixels, events and analytics tools to measure customer interactions and troubleshoot tracking issues.

Key responsibilities

• Set up, manage and troubleshoot Meta Pixel, Meta Events Manager, custom events and conversion configurations.
• Support paid advertising campaigns on Meta, TikTok, Reddit, LinkedIn and other platforms.
• Define and maintain consistent event tracking structures, including names, parameters and conversion definitions.
• Implement and validate pixels, UTM parameters and other tracking solutions across websites and campaigns.
• Monitor tracking performance, investigate discrepancies and diagnose issues between advertising platforms, analytics systems and website data.

Required profile

• Practical, detail‑oriented and technically curious with a strong analytical mindset.
• Ability to investigate tracking problems independently and propose practical solutions.
• Comfortable collaborating with marketing and cross‑functional teams in a fast‑paced remote environment.

Required skills

• Meta Ads Manager, Meta Pixel, Meta Events Manager
• TikTok Ads, Reddit Ads, LinkedIn Ads
• PostHog, GA4, Google Tag Manager, Microsoft Clarity, Brevo
• Server‑side tracking and Conversions API (plus)
• Spreadsheets, dashboards and analytics data handling

What we offer

• Fully remote work with flexibility to operate from anywhere in Switzerland.
• Hands‑on experience with modern paid media, tracking and attribution technologies.
• Exposure to a wide range of advertising platforms and analytics tools.
• Opportunity to develop expertise at the intersection of paid media, analytics and marketing technology.