Digital Marketing Specialist

About the role

The Digital Business and Growth team at the World Economic Forum is looking for a data‑driven Digital Marketing Specialist to lead email marketing initiatives. You will design, execute and optimise lifecycle campaigns that engage global audiences and support the Forum’s digital growth objectives.

Key responsibilities

• Develop and implement a comprehensive email marketing strategy using Salesforce Marketing Cloud (SFMC) to drive engagement, conversion and retention.
• Design, build and optimise automated journeys and lifecycle campaigns, including onboarding, re‑engagement and personalised communications for segmented audiences.
• Create compelling newsletter and targeted email content tailored to different lifecycle stages and personas.
• Analyse campaign performance, segment audiences and apply insights to improve conversion rates and overall effectiveness.
• Collaborate with product, analytics, content and partnership teams to align messaging and ensure a seamless user experience.
• Document best practices, workflows and performance metrics for continuous improvement and knowledge sharing.
• Ensure all email communications comply with GDPR, CAN‑SPAM and other relevant regulations.

Required profile

• Bachelor’s degree in marketing, communications, business or a related field.
• 5+ years of experience in email or digital marketing, preferably within a global or NGO context.
• Hands‑on experience designing and managing campaigns in Salesforce Marketing Cloud.

Required skills

• Salesforce Marketing Cloud – Journey Builder, Automation Studio, Email Studio.