Director, Martech and Applied AI, YouTube Marketing

About the role

YouTube is seeking a MarTech leader to define and execute a technology vision at the intersection of marketing, product and engineering. The role owns the end-to-end roadmap and architecture of the YouTube Marketing Technology stack, turning ambitious marketing goals into rigorous technical specifications. It reports to the Sr. Director of YouTube Marketing Strategy, Insights and Analytics and leads a team of about 20 people.

Key responsibilities

• Define and own the MarTech roadmap, turning isolated marketing requests into an interoperable technology portfolio.
• Drive efficiency by automating key marketing surfaces and scaling personalized communications to billions of users.
• Build high-trust relationships with product management and engineering, and make principled architectural choices between internal engineering stacks and external solutions.
• Oversee end-to-end architecture of core platforms and lead the technical design of marketing data pipelines, respecting GDPR/CCPA while preserving signal fidelity for attribution and measurement.
• Develop and advocate a shared long-term vision for how AI/ML transforms YouTube's marketing, and champion a culture of automation.

Required profile

• Bachelor's degree in Computer Science, Engineering, Mathematics or equivalent practical experience in a technical field.
• 15 years in Marketing Technology, Product Management or Engineering Leadership, including 5 years managing technical roadmaps.
• 8 years as a people manager leading teams.
• Experience designing systems for two-sided marketplaces or platforms, and querying and architecting data environments.
• Preferred: Master's degree in Computer Science or an MBA with a technical focus; experience building proprietary internal marketing tools; prior software or data engineering background; understanding of streaming video delivery, recommendation systems and off-platform marketing signals.