GTM Campaign & Marketing Coordinator

About the role

GUESS is seeking an organised, proactive and collaborative GTM Campaign & Marketing Coordinator to support the marketing and campaign side of the global go-to-market process and product launches. Working closely with Commercial & Buying, Integrated Marketing, Content & Creative, PR, Social and CRM teams, the role ensures campaign readiness, creative deliverables and marketing activation are aligned and delivered on time against the GTM calendar.

Key responsibilities

• Support the planning and coordination of the marketing and creative side of the seasonal GTM calendar, including campaign milestones, creative gate dates and asset delivery deadlines.
• Act as the day-to-day coordination point across Commercial & Buying, Integrated Marketing, Content & Creative, PR, Social, e-commerce and CRM for GTM-related deliverables.
• Track creative and campaign readiness, including briefs, approvals and asset delivery, and flag gaps or slippage to the GTM Lead.
• Coordinate GTM meetings on the marketing side: prepare calendars, gather materials, track actions and follow up.
• Consolidate campaign and launch information into clear updates for the GTM Committee.
• Partner with local and regional marketing teams to align global campaign plans with market execution.
• Maintain accurate, accessible campaign and launch information across relevant platforms.
• Support continuous improvement of the marketing-side GTM process and tools, together with the operational GTM Coordinator.

Required profile

• 3-5 years' experience in fashion/lifestyle, retail or consumer goods marketing, ideally with campaign or GTM coordination exposure.
• Understanding of the campaign lifecycle from brief to launch, and experience phasing multiple product launches at once.
• Proactive relationship builder who can gather information across cross-functional disciplines.
• Confident communicator able to turn creative and marketing detail into clear GTM updates.
• Strong attention to detail, commercial sense and brand awareness.
• Fluent English; Italian or additional languages are an advantage.

Required skills

• Excellent project coordination and organisational skills, managing multiple creative stakeholders and timelines.
• Advanced Excel and PowerPoint skills.
• Experience with AI-powered project management tools is a plus.

What we offer

• An international, fresh and dynamic working environment.
• Physical and mental health programmes, sustainable projects and workshops promoted by Guess Cares.
• Arts, sports and social events outside the office through Guess Fun activities.
• Training and development platform and career paths.
• Discount on Guess products online and in stores.