Social Media Manager

About the role

GUESS is looking for an experienced, self-driven Social Media Manager who understands social media, fashion and culture and has a refined eye for content. The role helps shape how GUESS connects with audiences through digital storytelling, campaigns and cultural moments, with a high level of ownership and a mix of strategic thinking and hands-on execution.

The mission is to make GUESS digital content and channels reflect the brand's vision through a social-first approach, turning campaign ideas into platform-native storytelling and helping the brand move from supporting campaigns to actively shaping them.

Key responsibilities

• Support the Director of Social Media & Advertising in implementing the global social media strategy across key platforms and touchpoints
• Oversee the day-to-day coordination of the global social media function, keeping priorities clear and projects moving efficiently
• Coordinate the Social Media team and manage the global content calendar around brand priorities, campaigns and product launches
• Oversee campaigns, product launches, brand initiatives and always-on content, and keep a consistent brand presence across channels
• Work with Creative, Brand Marketing, PR, Paid Media and E-commerce to integrate communication and align organic and paid social
• Monitor performance, audience insights and platform developments, and track and report on key KPIs
• Identify social trends and cultural moments, and support creator and influencer initiatives
• Manage relationships with external agencies and platform partners, and set up and improve workflows and guidelines
• Help regional teams adapt content to local markets and explore new tools, including AI solutions

Required profile

• 7/8 years of experience in social media, digital marketing and/or communications within fashion, lifestyle, retail or a culturally relevant consumer brand
• Proven experience developing and implementing global or multi-market social media strategies
• Experience managing calendars, campaigns and several projects at once in a fast-paced, international environment
• Strong fashion, design and cultural awareness, with a refined visual sensibility
• Leadership and mentoring experience, and excellent communication and presentation skills
• Fluent English and Italian; additional languages are a plus

Required skills

• Deep knowledge of Instagram, TikTok and other social platforms, including paid amplification
• Understanding of organic and paid social and how they work together
• Social media analytics, reporting and publishing tools such as Sprout Social
• Familiarity with content creation tools such as Canva
• Experience with AI tools and emerging social media technologies is a plus

What we offer

• An international, fresh and dynamic working environment
• Physical and mental health programmes, and arts, sports and social events outside the office
• Training and development platform and career paths
• Discount on GUESS products online and in stores