Head of Digital & Performance Marketing

About the role

We are looking for a commercially minded Head of Digital & Performance Marketing to lead customer acquisition and growth initiatives across international markets. The role combines strategic leadership with hands‑on performance marketing expertise, driving measurable business impact.

Key responsibilities

• Define and execute the global performance marketing and customer acquisition strategy across multiple channels and regions.
• Manage and optimise significant digital media investments, including Paid Search, SEO, Paid Social, Display, Video, YouTube and Affiliate Marketing.
• Establish performance measurement frameworks, attribution models and incrementality testing to evaluate marketing effectiveness.
• Continuously reallocate budgets based on commercial impact, customer value and profitability.
• Partner with commercial, CRM, analytics, finance and regional teams to drive execution and business results.
• Lead and develop high‑performing internal teams as well as external agency and technology partners.

Required profile

• 10+ years of experience in performance, growth or digital acquisition marketing.
• Proven track record of managing large digital media budgets and delivering measurable growth.
• Strong commercial acumen with the ability to balance growth ambitions and profitability.
• Experience in consumer‑oriented industries and international, cross‑border initiatives.
• Fluent English and an analytical, data‑driven mindset.

Required skills

• Google Ads (Search, Shopping, Performance Max)
• Search Engine Optimization (SEO)
• Paid Social platforms (Meta, TikTok, Pinterest)
• Display and video advertising, including YouTube
• Affiliate and partnership marketing
• Attribution modelling and incrementality testing

What we offer

• High‑impact role shaping the organisation’s global performance marketing agenda.
• Ownership of significant marketing investments and strategic growth initiatives.
• Exposure to senior decision‑makers and international stakeholders.
• Collaborative, entrepreneurial environment with one day of home office per week.