Head of Marketing B2B Food Ingredients Distribution

About the role

A partner company representing a growing B2B food ingredients distribution business operating across multiple markets is looking for a Head of Marketing (m/f/d) based in Switzerland. The role connects strategic marketing with commercial growth, business development and global brand positioning, working closely with sales teams, suppliers, country organisations and senior stakeholders.

Key responsibilities

• Develop and execute a global marketing strategy aligned with commercial priorities and growth plans, and drive category development and business growth.
• Monitor market trends, customer needs and competition, turning insights into marketing and business development initiatives.
• Strengthen sales enablement by supporting customer acquisition with value propositions, sales tools, presentations and marketing materials.
• Build joint marketing programmes with key suppliers, including co-marketing campaigns, supplier branding and category development.
• Own the corporate brand strategy and identity, and lead internal, external and employer branding communications.
• Manage digital presence across websites and social media, and coordinate agencies, designers and specialist partners.
• Plan trade fairs, customer seminars, supplier conferences, webinars and internal events, and maximise marketing and event ROI.
• Support regional marketing execution and advise country organisations, and work with commercial leadership on international expansion.

Required profile

• Degree in Food Technology is essential.
• At least 10 years of progressive experience in B2B marketing, business development or commercial leadership.
• Strong experience in food ingredients, flavours, nutrition, specialty chemicals or life sciences; ingredient distribution or B2B trading experience is desirable.
• Proven track record of marketing programmes with measurable commercial outcomes, and experience across multiple markets and cultures.
• Fluent English is essential; additional European languages are an advantage.

Required skills

• Ability to turn complex technical products into clear customer value propositions.
• Supplier and stakeholder management, negotiation and influencing.
• Project management and analytical, data-driven decision making.
• Excellent written and verbal communication and presentation skills.

What we offer

• Permanent, full-time employment with a standard 40-hour week.
• Remote work flexibility within the Europe, Middle East and Africa region, subject to arrangements.
• 30 days of annual leave.
• Strategic leadership role with direct access to senior commercial stakeholders and high autonomy.