Head of Marketing - Europe

About the role

GM is looking for a Head of Marketing-Europe to lead the integrated European multibrand marketing strategy across all GM nameplates and brands marketed in Europe, including Cadillac and Corvette. The role balances brand building and commercial execution across markets to drive demand, qualified leads, test drives, orders, conversion and profitable retail growth, while accounting for the different profitability profiles of BEV, Corvette and Nav. It is a hybrid role with regular travel (25-50%).

Key responsibilities

• Own the European multibrand marketing strategy, balancing long-term brand desirability with near-term commercial performance.
• Build awareness, consideration and demand among luxury, performance, EV and enthusiast audiences.
• Lead market and product launches, covering positioning, creative, media, PR, social, influencer, experiential, retail and partner activation.
• Run a full-funnel growth engine across paid, owned, earned, digital, CRM, retail and partner channels, acting as a hands-on performance marketer.
• Align marketing with sales forecasts, vehicle availability, inventory, pricing, network coverage and profitability objectives.
• Manage the European marketing budget and measure brand health, demand, conversion, cost per qualified lead, cost per acquisition and marketing ROI.
• Enable partners with localized campaign toolkits, content, media guidance, digital assets, retail materials, lead-management standards and measurement frameworks.
• Own the customer journey from discovery to ownership and advocacy, and improve websites, configurators, digital commerce, CRM, lead forms and test-drive booking.
• Activate Cadillac's Formula 1 platform and use data, analytics, marketing technology, experimentation, automation and responsible AI to improve targeting and personalization.
• Lead and develop the European marketing team and agency ecosystem, working with Global Marketing, Global Cadillac, GM Europe, Sales, Product, Commercial Operations, Network, Finance, Legal and Customer Experience.

Required profile

• Significant progressive marketing leadership experience, including multi-market or regional strategy; automotive experience strongly preferred.
• Experience launching or scaling brands, products or retail networks across Europe or another complex international region.
• Experience leading a multibrand portfolio and working with mixed go-to-market models such as distributors, dealers, agents, DTC and digital commerce.
• Strong digital, CRM, martech, website, analytics and marketing measurement capabilities.
• Experience managing budgets, agencies and partners in a matrixed organization, with strong commercial and financial acumen.
• Fluency in English required; additional European languages are a plus.
• Experience with premium or luxury EV brands, new brand launches or motorsport partnerships is desirable.