Junior Social Media Manager (Freelance)

About the role

This freelance position focuses on building and nurturing the social media presence of a children’s early‑literacy reading scheme. You will engage parents, teachers and homeschooling families through creative storytelling and eye‑catching visual content.

Key responsibilities

• Develop and execute content strategies for Instagram and Facebook, with a strong emphasis on Reels and short‑form videos.
• Create illustrated posts, captions and short videos that reflect the brand’s playful, educational identity.
• Monitor audience growth, respond to comments, and foster community interaction among parents and educators.
• Work within a modest initial budget while maintaining high production quality.
• Collaborate with the brand team to align social content with overall marketing goals.

Required profile

• Passion for childhood education and experience with children’s, parenting or educational brands.
• Friendly, reliable, and collaborative attitude.
• Ability to work flexibly and independently.
• Comfort with budget constraints and remote teamwork.

Required skills

• Strong understanding of Instagram, including Reels.
• Strong understanding of Facebook and short‑form video content.

What we offer

• Flexible freelance contract.
• Opportunity to shape the social voice of an early‑literacy initiative.
• Creative freedom to produce playful, educational content.