Marketing Content Specialist (EMEA, Bern)

About the role

An international B2B software business supporting marketing activity across EMEA, with a focus on telecoms and utilities, is looking for a hands-on Marketing Content Specialist. The role creates technical content and multi-channel campaigns that support customer engagement, lead generation and pipeline growth. It is based in Bern, Switzerland, remotely or home-based, with candidates living in or near Bern strongly preferred.

Key responsibilities

• Create content for telecoms and utilities audiences
• Develop customer stories and case studies
• Produce proposal and RFP materials
• Create blogs, emails, landing pages, presentations and campaign assets
• Support multi-channel campaigns
• Work with technical subject matter experts
• Track leads, pipeline and campaign performance
• Support regional events and tradeshows

Required profile

• 3+ years of B2B marketing experience
• Background in software, SaaS or technology
• Experience in telecoms and/or utilities
• Strong content creation and technical writing
• Regional or international marketing experience, ideally EMEA
• Ability to work independently and take ownership

Required skills

• Case studies, proposals/RFPs, blogs, emails, landing pages and presentations
• Word and PowerPoint
• HubSpot and/or Salesforce
• Understanding of lead generation, pipeline and marketing KPIs
• Adobe InDesign highly desirable