Marketing Content Specialist
NPAworldwide · Berne
Job description
About the role
Our client, an international B2B software provider, is looking for a Marketing Content Specialist to create and adapt marketing materials for the telecoms and utilities sectors across EMEA. The role is remote‑based with a preference for candidates located in or near Bern.
Key responsibilities
- Transform technical information, customer insights and campaign briefs into clear, accurate content for telecom and utilities audiences.
- Collaborate with solution engineers, implementation teams and other subject‑matter experts to produce customer stories, case studies, ebooks, blogs, emails, landing pages and presentation decks.
- Prepare and format proposals, RFP responses and other customer‑facing documents.
- Support multi‑channel B2B campaigns, selecting appropriate content formats and distribution channels.
- Use HubSpot, Salesforce and related tools to launch campaigns, track leads, pipeline and performance metrics.
- Monitor KPIs, analyse results and recommend improvements for future campaigns.
- Assist with regional events and trade shows, ensuring timely delivery of marketing assets.
Required profile
- Minimum 3 years of hands‑on B2B marketing experience, preferably in software, SaaS or a technical environment.
- Demonstrated experience in the telecoms and/or utilities sectors.
- Strong ability to translate complex technical concepts into customer‑focused content.
- Proven track record of creating case studies, proposals, blogs, emails and other campaign assets.
Required skills
- HubSpot
- Salesforce
- Microsoft Word
- Microsoft PowerPoint
What we offer
- Competitive salary of CHF 90 000 per year.
- Excellent benefits package.
- Remote work with a preference for candidates near Bern.
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Published 1 week ago
Expires 1 month from now
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NPAworldwide
Berne
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