Marketing Content Specialist

About the role

The Marketing Content Specialist manages the day-to-day delivery of email marketing and website content for exhibitions and events. The role ensures content is delivered on time, is on brand and supports visitor and exhibitor engagement.

Key responsibilities

• Email marketing: create, test and send campaigns and newsletters for visitors, exhibitors and media; coordinate content and improve messaging
• Manage audiences, mailing lists, schedules and A/B testing; work with marketing, content and event teams on timing
• Monitor email results and identify improvements; run direct messaging through event platforms such as Swapcard
• Publish and update website content in the CMS, including landing pages, programmes, exhibitor and speaker listings and news
• Coordinate updates with internal teams and ensure content is accurate, consistent, on brand and SEO-friendly
• Manage content calendars and keep sites up to date throughout the event cycle
• Prepare images, links and UTM tags, complete basic content checks, support marketing automation and campaign tracking, and help improve email and website processes

Required profile

• 2-3 years' experience in email marketing and/or website content management
• Experience coordinating and improving content for email and websites
• Strong attention to detail and good organisational skills
• Comfortable working with email performance data and GA4
• Collaborative and able to work across teams
• German and English essential; French a plus

Required skills

• Salesforce and Salesforce Marketing Cloud (highly desirable)
• A CMS and basic HTML