Marketing Manager - AI Manufacturing

About the role

Cerrion builds an AI platform for manufacturing that helps factories cut downtime. As Marketing Manager, you will own the marketing engine end to end, from strategy and positioning through channel execution and automation. You will craft narratives for plant managers, operations leaders and IT buyers, design demand-generation programs that fill the top of the funnel, and set up measurable, repeatable processes. The role has a clear path to Marketing Lead as the company grows.

Key responsibilities

• Define ideal customer profiles and messaging focused on downtime reduction, quality assurance and safety risk reduction, and build a differentiated positioning.
• Run several workstreams in parallel (campaigns, events, content), manage external partners and stakeholders, and use project management tools.
• Plan and run multi-channel campaigns (paid search and social, email, webinars, events, trade shows) and test new channels against CAC, LTV and payback.
• Create content such as case studies, demos, whitepapers, blog posts and product videos, working with Product and Customer Success.
• Own the website and social media, oversee SEO, SEM, landing pages and CRO.
• Select and configure a marketing stack (CRM, marketing automation, analytics, attribution), build dashboards and use AI tools for copywriting, segmentation and A/B testing.
• Set KPIs (MQLs, SQLs, pipeline, CAC, LTV), report weekly and monthly to the founders, and forecast.
• Work closely with Sales on lead quality and on the definition of qualified leads, and with founders on brand and category creation.

Required profile

• 4-8 years in high-growth B2B SaaS or AI marketing, with a track record of building demand-generation engines and hands-on execution.
• Early-hire experience at a high-growth startup is essential.
• Proven ability to plan, run and measure multi-channel campaigns with demonstrable impact on pipeline and revenue.
• Strong writing skills and a portfolio of content (blog posts, case studies, thought leadership).
• Comfortable collaborating with Sales, Product and leadership, and able to act autonomously in a fast-paced environment.

Nice to have

• Experience marketing to industrial and manufacturing audiences.
• Familiarity with AI/ML products.
• Knowledge of account-based marketing or product-led growth.

What we offer

• Competitive salary and meaningful equity package.
• Comprehensive benefits.
• Flat hierarchies, minimal bureaucracy, and a modern office at the Zurich HQ.