Marketing & Retail Executive – Swiss Market

About the role

Within TAG Heuer Europe, the Marketing & Retail Executive for the Swiss market oversees the end-to-end retail experience, driving brand awareness, desirability and sell-out across all channels. The role translates global brand strategies into local retail plans, combining 360-degree marketing, client activations and visual merchandising standards across all points of sale.

Key responsibilities

• Visual merchandising: maintain world-class store appearance and POS presentation aligned with global guidelines and local adaptations; forecast, order and implement seasonal animations, window displays, trade accessories and PLV updates, and manage VM material storage and budgets
• Support store openings, relocations and refurbishments in coordination with HQ VM teams and local contractors
• Retail activations: build and run an annual activation and event calendar, identify and manage local partnerships (lifestyle, sports, automotive clubs) and client gifting, and track activation ROI and retail KPIs
• 360-degree marketing: coordinate campaigns and seasonal consumer animations with HQ, support online-to-offline traffic, deploy CRM and clienteling initiatives, and align retail, e-retail content and PR for maximum share of voice
• Budget ownership: elaborate, monitor and optimize marketing, event, media and VM budgets, and analyze brand performance, consumer behaviour and competition to refine retail strategy

Required profile

• Master's degree in Marketing, Communication, Business Development or a related field
• 5+ years of experience in retail marketing in luxury retail environments
• Fluent English and French (written and spoken); German is a plus
• Aesthetic sensibility for luxury retail and watchmaking, and strong project management, negotiation and communication skills

Required skills

• Mastery of Word, Excel and PowerPoint
• Strong digital literacy

What we offer

• Flexible working hours, remote work options and part-time arrangements depending on role requirements
• At least 5 weeks' vacation, bridge days off and extra leave during the Christmas-New Year closure
• Sabbatical leave up to 6 months with continued pension coverage
• Monthly contribution toward health insurance, pension and benefits plans, and contributions toward public transport and meals
• Tailor-made onboarding, career and development opportunities within the LVMH Group, and exclusive product discounts