Paid Social / Meta Ads Specialist

About the role

We are looking for a Paid Social / Meta Ads Specialist to drive customer acquisition through Facebook and Instagram for a partner company in Switzerland. The role involves owning the full‑funnel campaign process, from audience strategy and creative testing to landing‑page optimisation and performance reporting.

Key responsibilities

• Plan, launch, optimise and scale Meta Ads campaigns focused on lead generation, demo bookings, appointments and trial sign‑ups.
• Develop audience strategies using interest targeting, look‑alike, retargeting and funnel‑stage segmentation.
• Manage budgets, pacing and KPI monitoring (CPA, CPL, ROAS, conversion rates).
• Create and test multiple creative concepts, leveraging AI tools such as ChatGPT, Claude and Higgsfield.
• Collaborate with designers, video editors and cross‑functional teams to ensure consistent messaging.
• Maintain Meta Pixel, Conversion API and conversion events; ensure accurate attribution.
• Own or support landing‑page optimisation and use AI‑assisted workflows for copy and structure.
• Prepare performance reports with insights and recommendations.

Required profile

• 3+ years of hands‑on experience managing Meta Ads campaigns with real budgets.
• Proven track record in high‑intent lead generation, demo or trial acquisition funnels.
• Strong analytical skills and ability to translate data into optimisation actions.
• Excellent written and verbal English communication.
• Highly organised, proactive and comfortable working independently.

Required skills

• Meta Ads (Facebook, Instagram) campaign setup, audience targeting, retargeting, look‑alike audiences.
• Meta Pixel, Conversion API, conversion event implementation.
• Creative testing, copywriting and AI‑assisted content generation (ChatGPT, Claude, Higgsfield).
• Landing‑page optimisation and conversion‑focused copy.
• Google Analytics, Google Tag Manager or similar tracking platforms.
• Experience with CRM/marketing automation tools (e.g., HubSpot, GHL) is a plus.

What we offer

• Competitive base salary with performance‑based bonus and upside.
• Dedicated AI token budget and access to modern AI tools.
• Remote full‑time work with a standard evening shift (6:30 PM–3:30 AM).
• Paid leave, health insurance and employee perks.
• Mentoring, coaching and career development in a global, innovative environment.