Paid Social Specialist

About the role

Rado, a Swiss watchmaker known for material expertise and innovative design, is looking for a Paid Social Specialist. The role owns paid social campaigns for its HQ international accounts across 20+ subsidiaries, while also managing external agencies, overseeing digital assets and measuring results.

Key responsibilities

• Plan, build, launch and optimise paid social campaigns across platforms, covering full-funnel setup (audiences, bidding, placements, catalogue and Advantage+ Shopping) and remarketing.
• Run a structured creative testing programme (hooks, formats, UGC vs produced, influencer content) and turn results into briefs for the creative partner and organic team.
• Own budget pacing, bid strategy and audience optimisation to improve incremental return and creative efficiency.
• Steer external paid media agencies on briefs, check-ins, performance reviews and audits, and act as paid social reference for local markets and their agencies.
• Manage the paid social budget across platforms, markets and campaigns, and oversee the DAM platform for local markets, training and supporting local teams.
• Analyse performance in Ads Manager, GA4 and the reporting stack, contribute to incrementality work (brand lift, conversion lift, geo tests) and keep pixel, CAPI and event setups clean.
• Work with the organic social and influencer team and the creative partner, and stay ahead of Meta, TikTok and other platform automation developments.

Required profile

• 3-5+ years of hands-on experience managing multi-market paid social accounts on Meta, TikTok, Snap and emerging platforms, having run accounts yourself.
• Creative judgement, ideally in luxury, fashion, design or lifestyle brands, and the ability to brief creative teams.
• Experience steering agencies and working with contacts across markets and cultures.
• Strong communication skills, able to explain technical details clearly; English excellent, French or German an advantage.

Required skills

• Advantage+, catalogue and Shopping setups, audience strategy, CAPI and events.
• GA4, Meta and TikTok measurement and visualisation tools such as Looker Studio.
• Meta Blueprint and TikTok certifications are a plus.