Performance Marketing Manager, Paid Social

About the role

This high‑impact position is focused on scaling user acquisition across global paid social channels for both web and app products. Based in Switzerland, you will own the strategy, execution, and optimisation of campaigns on platforms such as Meta, TikTok, X, Snapchat and emerging networks.

Key responsibilities

• Design, launch and manage paid‑social user acquisition campaigns for web and app products.
• Own end‑to‑end campaign execution, including budgeting, setup, optimisation and performance tracking against CPA, ROAS and LTV targets.
• Brief, coordinate and optimise creative production, including UGC, with internal and external teams.
• Continuously test and iterate ad creatives, messaging, targeting and funnel structures.
• Collaborate with creative, analytics, BI and product teams to scale successful campaigns across multiple international markets.
• Analyse performance data using AppsFlyer, Google Analytics and internal dashboards to generate actionable insights.
• Run structured A/B testing frameworks to improve conversion rates and validate growth hypotheses.
• Stay ahead of paid‑social trends, platform changes and emerging acquisition opportunities.
• Build and maintain relationships with platform partners to access beta features and strategic support.

Required profile

• 3+ years of experience in performance marketing or user acquisition with a strong focus on paid‑social channels.
• Proven track record of managing and scaling campaigns across web and app environments with measurable impact on CPA, ROAS and LTV.
• Strong analytical mindset with the ability to interpret data, design experiments and scale winning strategies.
• Hands‑on experience collaborating with creative, analytics and product teams in a fast‑paced, data‑driven environment.

Required skills

• Meta Ads Manager
• TikTok Ads
• AppsFlyer
• Google Analytics