Performance Marketing Specialist – Part‑Time

About the role

This part‑time position is focused on data‑driven performance marketing for a Swiss‑based partner. You will own paid‑media campaigns on Meta and Google, turn insights into actionable optimisations, and ensure clean tracking data for lead generation and conversion reporting.

Key responsibilities

• Plan, launch and optimise paid campaigns on Meta Ads and Google Ads to generate qualified leads and improve ROI.
• Conduct ongoing A/B tests on audiences, creatives, bidding strategies and landing pages.
• Monitor performance metrics, analyse data and deliver actionable recommendations.
• Maintain tracking and attribution using GA4, Google Tag Manager, Meta Pixel and related conversion tools.
• Integrate marketing data into CRM and automation platforms for accurate reporting.
• Support SEO initiatives through on‑page optimisation and growth opportunity identification.
• Produce monthly performance reports highlighting key metrics, insights and optimisation opportunities.
• Track industry trends, competitor activity and emerging digital opportunities.
• Collaborate with stakeholders to refine messaging, creative direction and conversion‑focused strategies.

Required profile

• Minimum 2 + years of hands‑on experience managing paid‑media campaigns.
• Proven track record of delivering performance improvements on Meta and Google platforms.
• Strong understanding of attribution, funnel optimisation and ROI measurement.
• Experience working with CRM systems and marketing automation workflows.

Required skills

• Meta Ads Manager
• Google Ads
• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)
• Meta Pixel
• CRM platforms (e.g., Salesforce, HubSpot)
• Marketing automation tools