PhD Position in Applied Marketing Research (m/f/d)

About the role

The University of St.Gallen (HSG) is offering a full-time (100%) research associate position for a PhD in applied marketing research within the chair of Prof. Dr. Reto Hofstetter. The work takes place in an interdisciplinary team in a dedicated, collegial setting, with individual supervision of the doctoral thesis.

Key responsibilities

• Pursue a doctorate in applied marketing research at one of Europe's leading management schools, following the guidelines of the University of St.Gallen.
• Carry out scientific work in an interdisciplinary team and publish empirical research in leading international journals.
• Collaborate hands-on with companies on current topics in AI-driven marketing, consumer behavior and social media.
• Build an international network through regular conference participation, with projects running in cooperation with top international universities and leading companies.

Required profile

• A strong interest in innovative research on marketing, consumer behavior and AI, and in its practical relevance.
• An outstanding university Master's degree in business administration, economics or a related field (psychology, industrial engineering); degrees from universities of applied sciences, MBA and MAS programmes are not accepted.
• Minimum grade of 5.0 (CH) / 2.0 (DE).
• Excellent command of both English and German (mandatory).
• Sense of responsibility, organizational talent, initiative, flexibility, professionalism and team spirit.

Required skills

• Digital affinity and solid IT skills.
• Experience with quantitative research methods such as experimental design, statistics, R or Python is an advantage.

What we offer

• A full-time salaried research associate position according to university guidelines.
• Individual supervision of the doctoral thesis by Prof. Dr. Reto Hofstetter.
• Flexible work time models, including part-time positions, 16 weeks of maternity leave and a subsidised crèche.
• Support for internal and external executive education, and financial support for task-specific training.
• Modern IT infrastructure and access to scientific information through the university library.