Regional Trade & Live Marketing Manager EMEA

About the role

Hemro Group, a global specialist in coffee grinding technology, has created a new Regional Trade & Live Marketing Manager position covering Europe, the Middle East and Africa. The role translates the global trade and live marketing strategy set at HQ in Zurich into regional growth, covering both professional and home markets. It combines creativity, performance and collaboration with teams, distribution partners and direct-to-consumer channels.

Key responsibilities

• Trade marketing: translate the global strategy into regional plans, roll out HQ's omnichannel toolkits and trade programmes (POS materials to digital assets), plan and run regional campaigns with clear KPIs, lead annual regional planning, support partners with training and marketing support, and feed market and competitor insights back to HQ.
• Live marketing: own the regional live marketing calendar, deliver trade show presence end to end, plan and deliver Hemro-owned events, and collaborate with distributors on trade shows and coffee festivals.
• Cross-functional work: align activations with Sales, Product, Brand, Digital and eCommerce teams, report KPIs per activity, manage the regional budget, agencies and suppliers.

Required profile

• 5+ years in trade marketing, channel or shopper marketing, or event marketing, ideally in specialty coffee, premium appliances, hospitality equipment or consumer durables.
• Proven experience running campaigns with distributors, retailers or key accounts, plus D2C or eCommerce exposure.
• Hands-on event management from concept to execution, including trade-show booths and owned formats.
• Commercial mindset focused on sell-in, sell-out and ROI.
• Fluent English; another language is a plus. Interest in coffee and barista or SCA experience are a bonus.
• Willingness to travel, including weekend events.

What we offer

• A newly created role with real ownership of a region and direct impact on revenue.
• A small, international team with short decision paths to HQ, Sales and Marketing leadership.
• The chance to work with leading coffee grinding brands and a global specialty coffee community.