Senior CRM Sales Specialist – CRM & CPQ Business Builder

About the role

ServiceNow is looking for an entrepreneurial commercial leader to build and scale its CRM and CPQ business across Switzerland, Austria and Central and Eastern Europe. This is not a role where you inherit a mature territory and follow an established playbook: you will build the business from scratch, starting with a $10M+ qualified pipeline. The core product is the AI-powered CPQ technology acquired with Logik.ai, which connects complex configuration, pricing and quoting with the opportunity-to-order-to-service lifecycle.

Key responsibilities

• Create the market: identify countries, industries and 20 strategic accounts to win
• Build demand: hold executive-level conversations on revenue growth, sales productivity, configuration, pricing, quoting and order execution
• Build the ecosystem: identify and mobilize partners to create reach, credibility and scale
• Mobilize ServiceNow: turn existing enterprise account relationships into a route to market
• Win lighthouse customers: originate and close opportunities that prove the proposition
• Leave behind a repeatable business, not just a collection of individual deals

Required profile

• Demonstrated ability to build new business, not just manage existing pipeline
• Strong enterprise commercial acumen and credibility with senior executives
• Experience operating across multiple markets, ideally Switzerland, Austria and/or CEE
• Ability to orchestrate account executives, solution teams, partners and executives without direct control of them
• Fluent German and English; French is a strong advantage
• Entrepreneurial energy, ownership and a builder mentality

Required skills

• Strong understanding of complex B2B sales, commercial processes, CPQ, CRM, quote-to-order or adjacent domains
• Ability to move from a blank sheet of paper to a market strategy, then to executive conversations, qualified pipeline and revenue