SEO Specialist (Strategy & Growth)

About the role

We are seeking an SEO Specialist focused on strategy and growth to drive measurable organic traffic for our digital products in Switzerland. You will combine strategic planning, technical optimization, and high‑impact content execution to improve visibility, user acquisition, and conversion performance.

Key responsibilities

• Develop and maintain a comprehensive SEO strategy aligned with business objectives and quarterly OKRs.
• Manage a continuous pipeline of SEO actions, balancing technical improvements, content opportunities, and growth experiments.
• Oversee technical SEO performance, including site architecture, indexing, crawlability, internal linking, structured data, and platform health.
• Improve Core Web Vitals, page speed, mobile usability, and support migrations or structural changes.
• Lead keyword research and user‑intent mapping to guide content briefs, metadata, schema, and on‑page optimization.
• Design and execute off‑page SEO initiatives such as backlink acquisition through digital PR and partnerships.
• Monitor performance with analytics tools, translate data into actionable insights, and collaborate with cross‑functional teams.
• Create SEO documentation, playbooks, and guidelines for consistent best practices.

Required profile

• 3+ years of hands‑on SEO experience in a growth‑driven, agency, or enterprise environment.
• Strong expertise in technical SEO, including crawl optimization, indexing, site structure, and JavaScript considerations.
• Proven track record in content strategy, keyword research, on‑page optimization, and conversion‑focused SEO.

Required skills

• Google Search Console, GA4, Ahrefs, SEMrush (or equivalent)
• Technical SEO tools and methodologies (crawl optimization, indexing, structured data)
• Core Web Vitals, page speed, mobile usability optimization
• CMS platforms: WordPress, Shopify, headless systems
• Basic HTML, CSS, JavaScript knowledge