Social Media Manager – Part‑time (Freelance)

About the role

We are looking for a part‑time freelance Social Media Manager to lead the Instagram presence of a growing premium stationery brand and support Pinterest. Working closely with the founder, you will create calm, aesthetic content that reflects the brand’s minimal, sensory voice.

Key responsibilities

• Develop and maintain a content calendar for Instagram and Pinterest.
• Create, film and edit short‑form Reels and other visual assets.
• Repurpose user‑generated content to match brand guidelines.
• Write on‑brand copy for posts and captions.
• Schedule and publish content using social media management tools.
• Monitor, analyse and report on performance metrics.
• Collaborate with the founder to ensure alignment with overall brand strategy.

Required profile

• Proven experience managing social media for premium or lifestyle brands.
• Self‑motivated, organized and able to work independently.
• Based in Melbourne preferred, but remote candidates considered.
• Availability of 10‑15 hours per month on an ongoing basis.

Required skills

• Canva
• Social media scheduling tools (e.g., Buffer, Later)
• Instagram
• Pinterest
• Short‑form video filming and editing (Reels)
• Social media analytics and reporting