Associate Director / Director International Customer Engagement
BridgeBio · Zoug
Description du poste
About the role
BridgeBio is seeking a senior leader to own and execute its International omnichannel customer engagement strategy across healthcare professionals and patients. Reporting to the Senior Director Commercial Excellence, International, you will collaborate with country teams, IT, and corporate communications to drive digital and social initiatives that support the company’s mission to deliver transformative medicines.
Key responsibilities
- Define and own the international omnichannel strategy, designing customer journeys and channel mixes for personal and digital touchpoints.
- Integrate omnichannel plans into CRM and field execution, advising country teams on tool and content usage.
- Manage the digital channel landscape, including disease‑awareness websites, HCP portals, email automation, and social media, setting strategy and governance.
- Establish measurement plans, KPIs, and generate insights from campaign and CRM data, championing AI‑driven engagement tools.
- Oversee pilot campaigns, ensure quality delivery, and manage digital agencies and technology vendors.
Required profile
- BA/BS in Business, Life Sciences or related field; MBA or advanced degree preferred.
- 8‑10+ years in pharmaceutical/biotech, with experience in omnichannel, digital, or customer‑engagement roles supporting specialty or rare‑disease product launches.
- Proven track record designing and executing omnichannel strategies across multiple markets.
- Experience driving change management and adoption of new digital channels and platforms.
- Exposure to multiple geographies, fluency in English required.
Required skills
- Websites and portal development
- Email and marketing automation platforms
- Social media management (paid and organic)
- CRM systems integration
- AI and large language model applications for marketing
What we offer
- Market‑leading compensation and performance‑based financial rewards.
- Hybrid work model with flexibility and regular office collaboration.
- Comprehensive benefits including employer‑paid medical, dental, vision, HSA contributions, and generous paid time off.
- Career development through continuous education, LinkedIn Learning, and internal mobility opportunities.
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BridgeBio
Zoug
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