Business Manager – Monster Energy Switzerland

About the role

Monster Energy, sold in around 141 countries and the number 1 energy drink in the USA, is looking for a commercial leader to own its Swiss business. The business doubled last year and now needs someone with the autonomy to set the plan for Switzerland and the accountability to deliver it. This is a business ownership role covering volume, profit, market share, distribution and execution.

Key responsibilities

• Turn regional strategy into clear market priorities, customer and channel plans
• Build senior relationships with the bottling partner's leadership and hold them to agreed KPIs, standards and timelines
• Drive execution across modern trade, traditional trade, wholesale, convenience, HoReCa, petrol and vending
• Improve distribution, SKU penetration, cooler placement, POS and planogram compliance
• Lead annual business planning, plus monthly and quarterly performance reviews
• Own budgets and trade investment, putting spend where it has the biggest impact
• Act as the face of Monster Energy and the energy drinks category in the Swiss market

Required profile

• 5 to 7 years of commercial experience in sales, customer management, business development or country management, ideally in FMCG
• Experience managing or influencing bottlers, distributors or route to market partners (a big plus)
• A track record of turning business plans into measurable results
• Fluent German and English; French and/or Italian is a bonus
• Valid driving licence and willingness to travel regularly

Required skills

• Strong grasp of P&L, pricing, promotions and trade investment
• Ability to influence senior stakeholders without relying on formal authority
• A hands-on approach with a clear strategic head

The posting is advertised by The Advocate Group, a UK-based recruitment partner for the FMCG and consumer product sectors, acting as an employment agency for this vacancy.