Commercial Senior Manager – Customer Discount Agreement

About the role

The CDA Senior Manager leads the optimisation, governance and deployment of PepsiCo’s Customer Discount Agreement framework across Europe and EMEA. The role ensures commercial spend is transparent, compliant and delivers maximum ROI while building capability across markets.

Key responsibilities

• Lead continuous optimisation of the European CDA framework to improve spend effectiveness, ROI and compliance.
• Drive rollout and transformation projects, supporting markets with process implementation, change management and training.
• Establish and manage a harmonised CDA governance model, defining roles, approval processes and KPI frameworks.
• Analyse spend effectiveness, identify high‑return opportunities and recommend allocation strategies.
• Build harmonised reporting, dashboards and benefit‑tracking frameworks to measure financial impact.
• Partner with Sales, Finance, RGM, Supply Chain, IT and commercial leadership to embed scalable ways of working.

Required profile

• Strong commercial acumen with deep understanding of trade spend, pricing and customer investment optimisation.
• Proven experience building scalable governance frameworks and leading multi‑country transformation initiatives.
• Excellent stakeholder influencing skills in matrix organisations.
• Analytical ability to translate complex data into actionable commercial recommendations.
• Change‑management expertise to drive adoption across functions and markets.