Customer Journey & Digital Experience Manager

About the role

Sportlux, a multi-brand platform founded in 2024 that operates streetwear and lifestyle brands, is hiring a Customer Journey & Digital Experience Manager in Mendrisio. Reporting directly to the Head of Marketing & Communication, the role ensures that the brand experience is translated consistently across all digital touchpoints, with a focus on the e-commerce journey. It sits in the Marketing team and works closely with E-commerce/DTC, Brand, Content, CRM, Paid Media, Merchandising and IT/Development.

Key responsibilities

• Map and continuously optimise the end-to-end digital customer journey, identifying friction points and defining UX recommendations for homepage, PLPs, PDPs, landing pages and campaign experiences, with mobile-first thinking.
• Ensure the brand identity and creative direction are consistently translated across the website, and turn marketing campaigns into compelling digital experiences.
• Work with Brand and Content teams to build digital journeys around launches, collaborations and product stories, and define content requirements for each stage of the customer journey.
• Collaborate with DTC/E-commerce and Paid Media teams to use data such as traffic, engagement, conversion rate and bounce rate to find improvement opportunities, and support A/B testing and continuous optimisation.
• Bridge Marketing, E-commerce and technical teams, and work with Merchandising, CRM and Paid Media so that product priorities and campaign objectives are reflected in the digital experience.

Required profile

• 3-5 years of experience in Digital Experience, E-commerce, UX or Digital Brand Management roles.
• Strong understanding of the end-to-end e-commerce customer journey, from landing to conversion.
• Experience managing or collaborating on Shopify-based e-commerce environments.
• Previous experience in fashion, lifestyle, sportswear, streetwear, consumer brands or culturally relevant consumer businesses.

Required skills

• Working knowledge of analytics and testing tools (GA4 or equivalent), A/B testing and conversion optimisation.
• Strong visual sensibility and the ability to translate brand and creative direction into digital layouts.
• Comfortable working between Marketing, E-commerce and technical teams.