Digital Content Creation Manager

About the role

Roche's Digital Marketing organization and content subchapter brings together creative strategists, specialists and communicators to deliver cohesive global campaigns. The Digital Content Creation Manager develops, manages and maintains high-quality global digital content for digital marketing channels, working with design and SEO specialists, campaign managers and cross-functional teams so that scientific, technical and digital marketing elements align with brand design, Divisional Standards and the Digital Marketing Playbook.

Key responsibilities

• Drive and maintain the focus and integrity of the content strategy for key marketing channels, taking part in the digital marketing editorial board
• Collaborate with marketers, design and SEO specialists, campaign managers and communicators to develop content strategies and share strategy, tactics and results with stakeholders
• Manage agencies, freelancers and vendors, control budgets and costs, and ensure compliance with legal, procurement, financial and brand standards
• Review, repurpose and curate content, and produce new assets such as product pages, reports, white papers, case studies, infographics and short-form videos
• Maintain an active content calendar and deliver engaging digital assets
• Edit, sub-edit and fact-check content, ensuring proper referencing and alignment of scientific and technical content with graphics and brand design
• Ensure content is on-brand, consistent in style and tone, and compliant with Roche branding and the Digital Marketing Playbook

Required profile

• Proven experience in digital content creation, content strategy and end-to-end production of digital marketing assets
• Experience collaborating with cross-functional teams to secure stakeholder feedback, alignment and buy-in
• Solid experience managing agencies, freelancers and vendors, including budget control and cost management

Required skills

• Copyediting, sub-editing and fact-checking of scientific and technical material
• Content curation, editorial calendar management and creative repurposing
• Use of data-driven insights and adherence to global brand voice and digital marketing playbooks