Subchapter Lead B2C Solutions Marketing

About the role

Roche has set up a new B2C subchapter within its Solutions Marketing Chapter, focused on growing its Business-to-Consumer and Business-to-Individual capabilities for consumer-facing portfolios such as Continuous Glucose Monitoring (CGM). As Subchapter Lead, you will act as the central authority for B2C marketing, providing mandate, focus and autonomy to drive speed to market in competitive consumer markets. The role is highly strategic and globally focused, with the majority of time spent on forward-looking marketing initiatives.

Key responsibilities

• Serve on the Solutions Marketing Leadership Team, co-creating the overarching strategy and partnering with the broader business strategy
• Manage the subchapter budget and resourcing, with significant influence over strategic media investments, large-scale consumer campaigns and retail channel budgets
• Lead and develop a global subchapter of about 13 FTEs (10 global and 3 Hub roles) and build a workplace that attracts and retains talent
• Oversee B2C marketing plans, messaging and campaign development for key portfolios such as CGM, coaching the team in a matrixed environment
• Ensure alignment with Strategic Marketing, global subchapters and regional affiliates, defining B2C network mandates and ring-fencing resources
• Harmonise B2C marketing processes, mass media planning and retail channel strategies with Strategic Marketing Network Leads and affiliate marketing leaders
• Act as a systems thinker and collaborative leader, fostering psychological safety and operational excellence

Required profile

• University degree in Marketing, Business Administration or a related field (Master's or MBA preferred)
• Fluency in written and spoken English
• 10+ years of marketing experience in healthcare or consumer goods, and 5+ years leading a consumer marketing function
• Senior leadership experience managing B2C, D2C or B2B2C marketing, ideally with mass media and retail channel experience
• Deep understanding of consumer markets, OTC products, patient-worn devices (e.g. CGM) and retail and mass media channels