Social Media Channel Manager

About the role

Roche's Global Social Media and Digital Communications team sets the strategy, governance and engagement across all brand touchpoints and online communities. As Social Media Channel Manager, you will own the global strategy, governance and performance of all social media channels and online communities, making sure initiatives align with business objectives and overseeing the operational team to scale customer reach across platforms.

Key responsibilities

• Define and own the global social media and community-building strategy, aligned with global brand and compliance frameworks.
• Set governance for channel usage and standards for customer engagement on platforms such as Facebook, YouTube and X.
• Turn high-level social insights into actionable, long-term business strategies.
• Manage global and affiliate social media budgets and key relationships with external agencies and vendors.
• Coordinate the global "engine room" between direct markets and country clusters for consistent brand storytelling.
• Work with senior leadership in customer service and product management to embed social media in the customer journey.
• Audit and optimise the global content calendar and publishing processes.

Required profile

• Proven ability to design and run end-to-end communication strategies for complex, global organisations.
• Advanced analytics expertise, turning social insights into identity and growth strategies.
• Leadership and people management experience, managing specialists and leading cross-functional squads or project teams.
• In-depth knowledge of global and local compliance frameworks in regulated social environments.
• Global grade SE7 - SE8.