Digital Marketing & CRM Specialist

About the role

As a Digital Marketing & CRM Specialist you will support the management and continuous improvement of Tissot’s brand website and digital assets across markets, ensuring a consistent brand experience for customers worldwide.

Key responsibilities

• Build, test and deploy email marketing campaigns for global markets.
• Manage the global communication calendar in collaboration with Digital, E‑commerce, Retail and Customer Service teams.
• Support subsidiaries with campaign planning, execution and best‑practice guidance.
• Improve customer segmentation, personalization and marketing automation initiatives.
• Monitor campaign delivery, engagement KPIs and report performance.
• Ensure CRM integration across Retail, E‑commerce, Customer Service and other business initiatives.
• Oversee the Register My Watch and user‑account ecosystem and drive its continuous improvement.
• Ensure GDPR and local data‑privacy compliance in partnership with Legal teams.

Required profile

• Passionate follower of digital marketing trends and practices.
• Strong analytical, organizational and time‑management abilities.
• Excellent communication skills and ability to collaborate cross‑functionally.
• Detail‑oriented with capacity to manage multiple tasks and deadlines.
• Proactive team player who can work independently and take initiative.

Required skills

• Salesforce Marketing Cloud
• Email marketing
• CRM integration