Head of International Marketing

About the role

To strengthen our global presence and accelerate our growth ambitions, we are looking for an experienced and entrepreneurial Head of International Marketing to reinforce MIDO’s desirability and empower its vision worldwide. As Head of International Marketing, you will shape the future of MIDO by leading the development and execution of its global marketing strategy.

Key responsibilities

• Shape and drive the international marketing strategy to strengthen brand desirability, accelerate growth, and build long‑term brand equity.
• Lead the planning and deployment of international 360° marketing campaigns across all relevant channels and touchpoints, with a focus on digital‑first initiatives.
• Build strong partnerships with MIDO’s 20 subsidiaries, distributors and local marketing teams, providing guidance and strategic support for market execution.
• Ensure every consumer touchpoint consistently reflects the MIDO brand universe and quality standards, collaborating with cross‑functional teams to elevate retail, digital and omnichannel experiences.

Required profile

• Passionate brand builder with a strategic vision and the ability to drive execution.
• Thrives in dynamic, agile environments and comfortable leading change across teams and markets.
• Curious about cultural and consumer trends, creating meaningful brand experiences that resonate with audiences.
• Empowers people, fostering collaboration and performance.
• Enjoys working in an international environment and travelling (10‑15%).