Director of Brand & Marketing – Luxury Hospitality

About the role

As Director of Brand & Marketing you will steer the Badrutt’s Palace brand across all guest touchpoints, from the hotel and restaurants to spa, retail and events. You will shape the brand’s positioning, visual identity and tone of voice to deliver a consistent, ultra‑luxury experience.

Key responsibilities

• Own the brand and marketing strategy for the hotel, restaurants, bars, spa, retail and events.
• Continuously evolve brand positioning, identity, tone of voice and visual expression.
• Lead and develop the Brand & Marketing team, fostering creativity and cultural awareness.
• Direct the full digital ecosystem – website, social media, content, paid media, SEO/SEM and GEO targeting.
• Define and execute a distinctive social‑media and content strategy anchored in luxury brand codes.
• Develop and manage the CRM strategy to strengthen guest relationships and drive loyalty.
• Set, monitor and report on KPIs to ensure transparent performance and business impact.
• Oversee external agencies and strategic partners, ensuring quality, creativity and brand consistency.

Required profile

• Deep understanding of ultra‑luxury aesthetics, language and brand excellence.
• Several years in a senior brand or marketing leadership role within a premium or luxury environment.
• Proven track record of leading management‑level teams.
• Entrepreneurial mindset with strong decision‑making and execution capabilities.
• Fluent English; German proficiency is a plus.
• Comfortable operating in a demanding, seasonal luxury hospitality setting.

Required skills

• Social Media
• Content Management
• Performance Marketing
• Web Management
• CRM
• SEO
• SEM
• Paid Media

What we offer

• Permanent, year‑round executive role in an iconic luxury hotel.
• Membership of the Executive Committee with direct influence on brand and guest experience.
• Opportunity to shape one of the world’s most renowned luxury properties.
• Inspiring work environment in St. Moritz with long‑term career and development prospects at executive level.