Director of Product Marketing - Academic Year Abroad

About the role

EF Language Abroad, which offers Language Travel, Academic Year Abroad and International Language Schools, is looking for a Director of Product Marketing in Zurich, working in the office. The role sets and drives the marketing strategy for the Academic Year Abroad portfolio, translating global direction into locally relevant plans and aligning Product, Sales, Central Creative and Digital teams. It reports to the Product Head with a dotted line to the Head of Marketing.

Key responsibilities

• Own the go-to-market strategy for launches, expansions and updates, building scalable GTM playbooks with local adaptability
• Define the global positioning framework and messaging hierarchy, and champion a distinctive value proposition for Academic Year Abroad
• Lead customer and market intelligence: voice of customer, competitive insights and the feedback loop to the product roadmap
• Partner with Product Heads and Sales Management on commercial enablement, including sales tools, training and materials
• Own audience segmentation and personas, and design a customer-led journey from awareness through booking and preparation
• Work with Sales, Digital, Product and local markets to create a seamless customer experience
• Support pricing communication and set departmental KPIs and marketing goals, translating them into measurable outcomes such as qualified demand, booking conversion and student growth

Required profile

• 8-12 years of experience in product marketing, brand or GTM, preferably in education, travel or subscription businesses
• Strong international experience and high EQ, balancing local relevance with global scalability
• Experience designing and managing GTM plans at global scale, and expertise in customer research and competitive intelligence
• Proven ability to turn marketing activity into commercial impact and to improve end-to-end customer journeys

Required skills

• Planning, budgeting and P&L management
• Channel literacy across paid, organic, SEO, social and CRM
• Writing and presenting strategic, on-brand briefs

What we offer

• Discounts on EF programs for staff and their friends and family
• Free use of the EF Hello language learning app
• Tuition reimbursement for continued education
• Referral bonus of 500 USD for referred hires
• Discounts with hotel and travel partners, 15% off the on-site Kita, and Swiss travel half-tax reimbursement