Email Marketing Manager

About the role

This position is for an Email Marketing Manager based in Switzerland, working for a fast‑growing consumer brand. You will own lifecycle marketing across email, SMS, subscriptions and retention initiatives, shaping customer relationships and driving long‑term growth.

Key responsibilities

• Develop and scale lifecycle programs that improve retention, engagement and revenue across multiple channels.
• Own email and SMS strategy, including campaign calendars, automated flows and lifecycle communications.
• Build, optimise and maintain customer journeys such as welcome, browse abandonment, cart abandonment, post‑purchase, cross‑sell, upsell, subscription, win‑back and re‑engagement.
• Manage SMS campaigns and automations, continuously improving conversion performance.
• Create advanced segmentation and personalisation based on behaviour and lifecycle stage.
• Collaborate with creative, growth, product and CX teams to produce compelling content.
• Design and execute experimentation roadmaps covering subject lines, offers, timing, segmentation and creative assets.
• Analyse performance data, build dashboards and communicate actionable insights.

Required profile

• Data‑driven lifecycle marketing professional with strong execution skills.
• Minimum 3 years of hands‑on experience in email, SMS or retention marketing.
• Proven ability to design high‑performing retention programmes and improve customer lifetime value.

Required skills

• Klaviyo for campaign management and segmentation.