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Head of Global Customer Engagement

Biogen · Baar

Nouveau
Senior 🇬🇧 English

Description du poste

About the role

Biogen is seeking a senior leader to drive its global customer engagement strategy. The Head of Customer Engagement will shape the omnichannel vision, enhance digital and social capabilities, and ensure a differentiated experience across priority therapeutic areas.

Key responsibilities

  • Lead a global transformation of omnichannel and digital engagement to deliver a consistent, high‑impact customer experience.
  • Define and execute digital capabilities, improving efficiency, flexibility, and market‑specific guidance.
  • Oversee worldwide program and omnichannel implementation, ensuring alignment across regions and markets.
  • Develop and maintain a comprehensive measurement framework with clear KPIs, test‑and‑learn processes, and continuous improvement.
  • Establish a cohesive social media strategy, including governance, guidance, and performance tracking.
  • Build and run a global learning program to develop technical and soft‑skill competencies.
  • Collaborate with senior stakeholders across Global CE&O, iCoE, PDC, regional and in‑country teams to embed future‑ready capabilities.

Required profile

  • Minimum 15 years of experience in the pharmaceutical or biotechnology sector.
  • Proven senior‑level leadership in omnichannel, digital, and customer‑experience initiatives.
  • Strong change‑management track record with the ability to inspire and develop high‑performing teams.
  • Strategic thinker with advanced analytical abilities and a focus on continuous improvement.
  • Fluent in English; additional languages are a plus.

Required skills

  • Experience with omnichannel and digital engagement platforms.
  • Advanced analytical and strategic planning skills.
  • Change‑management expertise.

Questions fréquentes

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Biogen

Baar