Head of International Marketing

About the role

MIDO is seeking an experienced and entrepreneurial Head of International Marketing to shape the brand’s global strategy, strengthen desirability and drive growth across 70 countries.

Key responsibilities

• Define and execute the international marketing strategy, brand positioning and media plan.
• Lead 360° campaigns, product launches and seasonal activations with a digital‑first focus.
• Manage the global marketing budget and optimise investments for performance.
• Partner with 20 subsidiaries, distributors and local teams to ensure consistent brand experience.
• Collaborate with sales, product and digital functions to align execution and drive results.

Required profile

• University degree in Marketing, Business Administration or related field.
• 5‑8 years of international marketing management experience in luxury, premium consumer goods or similar sectors.
• Proven track record of developing global brand strategies and integrated campaigns.
• Strong analytical mindset, ability to combine strategic thinking with operational execution.
• Willingness to travel 10‑15 % and work in a multicultural environment.