Influencer Marketing Assistant

About the role

We are seeking an Influencer Marketing Assistant to support a fast‑scaling, AI‑driven health and wellness app. The role focuses on executing high‑impact influencer campaigns across the US and UK, connecting the brand with relevant creators and communities.

Key responsibilities

• Lead initial outreach to influencers, presenting collaboration opportunities and managing early‑stage communication and negotiations around deliverables, timelines, and compensation.
• Coordinate influencer scouts, ensuring they identify high‑quality creators aligned with campaign objectives and provide structured feedback.
• Screen and evaluate influencer profiles based on audience authenticity, engagement quality, content relevance, and platform fit.
• Support the execution of multiple concurrent influencer campaigns, guaranteeing smooth coordination and timely delivery.
• Contribute to reporting by summarising campaign performance, outreach effectiveness, and influencer response metrics for marketing leadership.
• Maintain organized tracking of influencer pipelines, communication status, and campaign progress across markets.
• Help improve outreach processes, influencer selection criteria, and execution workflows.

Required profile

• Minimum 2 years of experience in influencer marketing, preferably across US and UK markets.
• Proven ability to manage several influencer campaigns simultaneously in a fast‑paced environment.
• Strong negotiation and communication skills with a data‑oriented mindset.
• Highly organized, detail‑oriented, and capable of handling multiple priorities under tight deadlines.
• Proactive, energetic, adaptable attitude with a strong sense of ownership.
• Familiarity with health & wellness products and creator ecosystems is a strong advantage.

Required skills

• Strong negotiation and communication abilities.
• Solid understanding of social media platforms and influencer marketing metrics.
• Data‑analysis mindset for evaluating engagement metrics and influencer quality.