Influencer Marketing Manager

About the role

We are seeking an Influencer Marketing Manager to lead the creation and execution of influencer strategies for a global fintech and digital infrastructure ecosystem. Based in Switzerland, you will work at the crossroads of growth marketing, community building, and cutting‑edge technology, shaping how the brand is represented by creators across crypto, AI, tech, and digital culture.

Key responsibilities

• Develop and own a global influencer marketing strategy across tech, AI, crypto, lifestyle, and developer ecosystems.
• Identify, evaluate, and build long‑term relationships with creators, influencers, and technical thought leaders, both directly and via agencies.
• Plan and execute end‑to‑end influencer campaigns, handling briefing, contracting, coordination, performance tracking, and optimization.
• Build a dedicated developer and technical influencer program across platforms such as YouTube, podcasts, blogs, and open‑source communities.
• Collaborate closely with product and engineering teams to align influencer initiatives with product launches and roadmap priorities.
• Monitor emerging platform trends and shifts to uncover new growth opportunities.
• Analyze campaign performance and continuously refine strategy based on data‑driven insights.

Required profile

• Strong communicator and strategic marketer with experience in influencer ecosystems, especially in technical domains.
• 5+ years of experience in influencer marketing, creator partnerships, or digital growth roles.
• Proven ability to build and manage influencer programs at scale across multiple platforms and regions.
• Deep understanding of tech, AI, crypto, or developer communities and the ability to engage technical audiences authentically.
• Excellent relationship‑building and negotiation skills with creators, agencies, and partners.

Required skills