Lead - DTC & DMS Retail Marketing, EMEA

About the role

On, a premium sportswear brand, is looking for a Lead of DTC & DMS Retail Marketing for EMEA. You will act as the program manager of the brand's physical presence across the region, bridging global vision and regional execution so that every consumer interaction in its brick-and-mortar fleet reflects the brand. The role leads a reset of how retail marketing is planned, communicated and executed, and builds a digitally enabled, high-performing team.

Key responsibilities

• Lead the reset of retail marketing planning, communication and execution across current and future locations and key direct-to-consumer projects, covering both owned and distributor business models.
• Pioneer new store openings: direct the retail marketing strategy and end-to-end delivery of the DTC & DMS expansion, from store handover to launch.
• Own the rolling EMEA retail marketing calendar, adapting global campaign toolkits to local activations in priority cities and emerging markets.
• Establish and develop internal communications, streamlining workflows and channel comms and delivering launch toolkits and seasonal alignment across store formats and distributor partners.
• Act as the bridge between Global, Sub-Regional and DMS teams to scale global brand ambitions across EMEA.
• Oversee regional retail marketing allocations, optimising tool production and campaign execution with Production, VM and Global counterparts.
• Support, mentor and empower a high-performing, inclusive team with clear roadmaps and scalable ways of working.

Required profile

• Around 8-10 years of progressive retail marketing experience, including senior managerial roles in multi-channel or multi-site environments in premium commercial, lifestyle or sportswear.
• Proven track record of turning global brand visions into locally compelling retail activations.
• Demonstrated experience in diverse international markets; prior exposure to Europe, GCC or other EMEA sub-regions is highly valued.
• Experience in high-growth, matrixed organisations.

Required skills

• In-depth understanding of owned DTC, partner stores (DMS), wholesale or franchise models.
• Ability to manage budgets and maximise campaign ROI using data, consumer insights and market trends.
• Familiarity with digital integration and modern retail technology platforms in physical stores.