Marketing Manager - Industrial AI

About the role

Cerrion builds an industrial AI platform that deploys AI agents to detect problems on production floors and keep lines running, and is headquartered in Zurich. As Marketing Manager you will own the marketing engine end to end, from strategy and positioning through channel execution and automation. You will craft narratives for plant managers, operations leaders and IT buyers, design demand-generation programs that fill the top of the funnel, and implement measurable, repeatable processes. The role has a clear path to Marketing Lead as the company grows.

Key responsibilities

• Define ideal customer profiles and messaging focused on downtime reduction, quality assurance and safety risk reduction, and build a differentiated positioning in the crowded AI space.
• Run several workstreams in parallel (campaigns, events, content), brief and manage external partners, and use project management tools to keep things visible.
• Plan and run multi-channel campaigns (paid search and social, email, webinars, events, trade shows) and test new channels against CAC, LTV and payback.
• Create and repurpose content such as case studies, demos, whitepapers, blog posts and product videos, working with Product and Customer Success.
• Own the website and social media, oversee SEO, SEM, landing pages and CRO.
• Select and implement a marketing stack (CRM, marketing automation, analytics, attribution), build dashboards and use AI tools to speed up copywriting, segmentation and A/B testing.
• Set KPIs (MQLs, SQLs, pipeline contribution, CAC, LTV) and report weekly and monthly to the founders, building forecasts and explaining variances.
• Work with Sales to align on lead quality and adjust targeting and nurture flows based on demo and deal feedback.
• Position Cerrion as the leading agentic AI platform for manufacturing and run thought leadership programs (events, podcasts, research reports).

Required profile

• 4-8 years in high-growth B2B SaaS or AI marketing, with a track record of building demand-generation engines and hands-on execution.
• Proven ability to plan, run and measure multi-channel campaigns with demonstrable impact on pipeline and revenue.
• Strong writing skills and a portfolio of content such as blog posts, case studies and thought leadership pieces.
• Comfortable working cross-functionally with Sales, Product and leadership, and able to act autonomously in a fast-paced environment.
• Nice to have: experience marketing to industrial and manufacturing audiences, familiarity with AI/ML products, and knowledge of ABM or product-led growth.

What we offer

• Competitive salary and meaningful equity package.
• Comprehensive benefits.
• Flat hierarchies, minimal bureaucracy, and a modern office at the Zurich HQ.
• A motivated, cross-functional team with a "best idea wins" culture and a clear path to growth.