Performance Marketing Manager

About the role

Aepsy is a mental health platform serving clients, psychologists and employers, and its marketing team is small and focused. This Performance Marketing Manager runs performance marketing across all three audiences, working closely with the Creative Marketing Lead, the Art Director and the Growth Performance Architect. The role is guided by strong principles: privacy is non-negotiable, and there is no urgency, fear, before-and-after claims or targeting based on sensitive personal data.

Key responsibilities

• Own performance across all funnels, defining success for clients, psychologists and employers with the colleagues closest to each audience.
• Run paid media end to end on Meta, Google, TikTok and LinkedIn, covering structure, bidding, audiences, creative rotation and both awareness and conversion.
• Analyse the numbers with the Growth Performance Architect and turn patterns into decisions, such as why people drop off before deciding or how often to run a creative.
• Help decide how people find Aepsy, given a fast-changing search landscape.
• Set up the marketing rhythm for campaigns, newsletters and more, from first idea to delivery.

Required profile

• 3 to 4 years in performance marketing, including end-to-end campaigns, at least one that did not go as planned.
• Fluent Swiss German and English; German is the largest market and most partners and HR leads speak it.
• Judgement that weighs data together with values, suited to a sensitive field and a small multilingual market.
• Strongly preferred: SEO and GEO basics, lifecycle marketing experience (segmentation, triggers, deliverability), and experience in an organisation with strong convictions.

Required skills

• Confident running Meta and Google independently, with TikTok or LinkedIn experience for reaching HR leads and psychologists.
• Data-driven mindset with a real feel for brand and content.
• Habit of spotting repeating steps and improving them, using AI in daily work.

What we offer

• Direct reporting to the Head of Marketing and access to leadership strategy.
• Modern tools, including AI, and the freedom to use them well.
• Five weeks of holiday and a mental health benefit.

To apply, send your CV and a personal cover letter explaining what motivates you and why this role matters now, along with a short note about a campaign you can explain well.