Personal PR & Branding Executive

About the role

This position is based in Switzerland and focuses on shaping, protecting, and amplifying the public image of a high‑profile individual. You will drive a cohesive personal branding strategy, ensuring consistent voice, narrative, and visual identity across media, digital platforms, and public appearances.

Key responsibilities

• Support the execution and evolution of a personal brand strategy, maintaining consistency in messaging, tone, and visual identity.
• Manage media relations, including press kits, briefs, outreach, and coordination of interviews, features, and speaking engagements.
• Plan, schedule, and publish social media content on LinkedIn, Instagram, and X, ensuring engagement and alignment with brand goals.
• Develop written content such as social copy, talking points, articles, and thought‑leadership pieces, including ghostwriting when required.
• Coordinate logistics and preparation for public events, panels, and keynotes to ensure strong brand presentation.
• Monitor media coverage, public sentiment, and online presence, identifying reputational risks and supporting crisis communications.
• Collaborate with designers, editors, and external stakeholders to maintain a high‑quality, consistent brand presence across all formats.

Required profile

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• 5+ years of experience in PR, executive communications, personal branding, or media relations, preferably supporting senior executives or high‑profile individuals.
• Exceptional writing, editing, and storytelling abilities with the capacity to adapt tone for different platforms and audiences.
• Strong expertise in social media strategy, digital branding, and content distribution across major platforms.
• Proven experience working with media professionals, influencers, agencies, or other public‑facing stakeholders.
• High level of professionalism, discretion, and ability to manage confidential and sensitive information.
• Strong project‑management skills, with a creative, resource‑ful, and detail‑oriented mindset.

Required skills

• LinkedIn
• Instagram
• X (Twitter)