Product Manager – Acquisition (Remote, Switzerland)

About the role

Join a remote‑first product team that is shaping the future of customer acquisition across search engines, AI assistants, and emerging commerce technologies. As a Product Manager – Acquisition you will define and execute the product vision for organic growth, combining technical SEO, AI discoverability, and data‑driven experimentation to improve how customers find and engage with digital products.

Key responsibilities

• Define and own the product vision, strategy and roadmap for acquisition initiatives focused on SEO, AI discoverability and emerging agentic commerce experiences.
• Lead initiatives that improve technical SEO, including crawlability, indexation, site architecture, structured data, localized content and overall discoverability across multiple international markets.
• Develop strategies to increase visibility on AI‑powered search experiences, large language models and conversational search platforms while strengthening entity authority and brand presence.
• Manage product requirements for catalog structure, product feeds and metadata to support both traditional search engines and AI‑driven shopping experiences.
• Collaborate closely with engineering, marketing, analytics, commercial, legal and content teams to deliver scalable acquisition solutions and remove cross‑functional blockers.
• Translate strategic objectives into product requirements, user stories, experimentation plans and measurable success metrics.
• Monitor acquisition performance through analytics, search insights, experimentation and market‑level reporting to identify optimisation opportunities.
• Evaluate the interaction between organic and paid acquisition channels to improve overall marketing efficiency and maximise qualified traffic.
• Communicate complex technical and strategic topics to stakeholders at all levels while balancing priorities, resources and business objectives.

Required profile

• At least 5 years of experience in Product Management with significant exposure to SEO, organic growth, marketplace platforms or digital discoverability.
• Strong understanding of technical and content SEO, including crawlability, indexation, international SEO, site architecture, structured data and content optimisation.
• Strong interest in AI‑powered search, generative engine optimisation, conversational search, entity authority and emerging discovery technologies.

Required skills

• Technical SEO
• Structured data implementation
• International SEO
• AI‑powered search concepts
• Generative engine optimisation (GEO)
• Conversational search