Product Manager, SMA
biibhr · Baar
Description du poste
About the role
The Product Manager, SMA supports the development and execution of global marketing initiatives for a specific product and disease area. The role translates brand strategy into tactical plans and ensures successful implementation of campaigns, content, congress activities, and customer engagement programs.
Key responsibilities
- Develop and execute integrated marketing tactics, campaigns, and content programs aligned to brand objectives.
- Lead agency partners and cross‑functional stakeholders to create, review, and deploy marketing materials and campaign assets.
- Support brand planning through customer insights, market intelligence, competitive analysis, and performance tracking.
- Manage congress planning, external stakeholder engagement, promotional review processes, and asset deployment across markets.
- Oversee project budgets, agency spend, statements of work, timelines, KPIs, and campaign performance reporting.
Required profile
- Bachelor's degree required; degree in Marketing, Business, Life Sciences or related field preferred.
- 6‑9 years of pharmaceutical, biotechnology or healthcare commercial experience, including prior pharmaceutical marketing.
- Experience leading tactical marketing initiatives, managing agencies and external vendors.
- Strong project management, stakeholder management and ability to work in matrix organizations.
- Fluent written and spoken English; additional language capabilities advantageous.
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biibhr
Baar
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