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Product Manager, SMA

biibhr · Baar

New
Senior 🇬🇧 English

Job description

About the role

The Product Manager, SMA supports the development and execution of global marketing initiatives for a specific product and disease area. The role translates brand strategy into tactical plans and ensures successful implementation of campaigns, content, congress activities, and customer engagement programs.

Key responsibilities

  • Develop and execute integrated marketing tactics, campaigns, and content programs aligned to brand objectives.
  • Lead agency partners and cross‑functional stakeholders to create, review, and deploy marketing materials and campaign assets.
  • Support brand planning through customer insights, market intelligence, competitive analysis, and performance tracking.
  • Manage congress planning, external stakeholder engagement, promotional review processes, and asset deployment across markets.
  • Oversee project budgets, agency spend, statements of work, timelines, KPIs, and campaign performance reporting.

Required profile

  • Bachelor's degree required; degree in Marketing, Business, Life Sciences or related field preferred.
  • 6‑9 years of pharmaceutical, biotechnology or healthcare commercial experience, including prior pharmaceutical marketing.
  • Experience leading tactical marketing initiatives, managing agencies and external vendors.
  • Strong project management, stakeholder management and ability to work in matrix organizations.
  • Fluent written and spoken English; additional language capabilities advantageous.

Questions fréquentes

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Source : ats:workday

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Published 7 hours ago

Expires 1 month from now

6 views · 0 interested

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biibhr

Baar