Remote Social Media Manager – Mid-Senior Level

About the role

This remote position will shape the digital presence of a modern luxury apparel house as it prepares for a high‑profile soft launch. You will craft and execute a sophisticated social media strategy that reflects the brand’s commitment to craftsmanship, elegance, and expressive style.

Key responsibilities

• Develop and implement a comprehensive social media strategy tailored to luxury fashion audiences.
• Curate, create, and schedule editorial and aspirational content across Instagram, TikTok, and emerging channels.
• Collaborate with creative teams to ensure visual consistency and alignment with brand values.
• Monitor, analyze, and report on performance metrics, adjusting tactics as needed.
• Engage with the online community, responding to comments and fostering meaningful conversations.
• Coordinate digital campaigns around key brand moments, including the upcoming soft launch.

Required profile

• Proven experience managing social media for luxury fashion or high‑end lifestyle brands.
• Strong portfolio demonstrating editorial content creation and digital storytelling.
• Deep understanding of current social media trends, algorithms, and best practices in the fashion industry.
• Exceptional visual and written communication skills with a keen eye for detail.
• Ability to work independently, meet deadlines, and adapt to evolving brand needs.
• Availability to support the brand’s soft launch; preference for candidates based in or able to work with teams in New York.

Required skills

• Proficiency with social media management tools.
• Experience using analytics platforms to track and optimize performance.