Senior Digital Acquisition Manager

About the role

The Senior Digital Acquisition Manager will lead MSC Cruises' digital marketing strategy across all markets, focusing on driving direct sales through paid media channels and innovative campaigns. You will own KPI setting, performance optimisation and the development of affiliate and partnership programmes to expand reach and maximise customer value.

Key responsibilities

• Define and achieve online sales KPIs using paid search, display, social, native, digital audio and video advertising.
• Lead internal meetings, QBRs and annual reviews, providing strategic insights based on campaign performance, web analytics and market trends.
• Collaborate with Creative, Social Media, Data & Analytics, SEO, Content, Product and agency partners to deliver high‑quality assets on schedule.
• Identify new revenue opportunities, optimise ROAS and experiment with ad‑tech and mar‑tech innovations.
• Design and manage lead‑generation flows and nurture tactics across all paid‑media touchpoints.
• Oversee budget planning, account profitability and resource allocation for HQ and local markets.
• Run and optimise affiliate and partnership programmes, coordinating co‑branded initiatives and tracking performance.

Required profile

• 7+ years of experience in performance marketing and digital sales development.
• Proven track record of delivering positive ROAS at scale.
• Strong leadership and stakeholder‑management skills across multiple markets.
• Ability to translate business goals into data‑driven digital strategies.

Required skills

• Paid Search
• Display Advertising
• Social Media Advertising
• Native Advertising
• Digital Audio Advertising
• Video Advertising
• Performance Marketing
• Campaign Management
• Media Planning
• ROI/ROAS Optimisation
• Affiliate Marketing
• Partnership Management
• Lead Generation
• Budget Management
• Web Analytics
• SEO
• Data & Analytics